DATE
Jul 2023 - Dec 2023
Fenkin Realty Belleza, Empire and 9
Fenkin Realty is a 30 year old developer based in Thane West with three active projects running at the same time. Fenkin Belleza and Fenkin 9 offered residential apartments while Fenkin Empire catered to commercial office space buyers, each needing its own audience, creative, and campaign funnel.
Performance Ads
Lead Generation
Multi-Project
Analysis: Campaign Performance
203 leads generated across 3 simultaneous Meta campaigns, making Fenkin Realty our highest total lead volume client across the entire portfolio.
Performance
SEO
Total Reach: 71,600
Total Spend: Rs 1,52,611
Cost Per Lead: Rs 751.78
Total Leads: 203
Problem: Campaign Challenge
Fenkin Realty had three active projects running simultaneously, each with a different unit type, size range, and buyer profile. Most agencies would run one blanket campaign and hope for the best. That approach leads to mixed signals, wasted spend, and leads that do not know which project they even enquired about.
Challenge
META ADS
Running three projects under one campaign would have diluted targeting and confused buyers. Each project needed its own identity, audience, and funnel without the campaigns competing against each other for the same eyeballs.
Solution: Our Approach
We built three completely separate campaign architectures, one for each project. Each funnel had its own creative direction, audience set, and budget so that Fenkin Belleza, Fenkin Empire, and Fenkin 9 were each speaking to the right buyer independently.
Approach
CAMPAIGN STRATEGY
Three parallel Meta campaigns delivered 203 total leads across the portfolio, the highest lead volume of any client we have worked with, while keeping each project's pipeline clean, separate, and manageable for the sales team.
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