Kalpataru Parkcity Thane: Estella

Kalpataru Parkcity is a premium residential project by one of India's most trusted developers, Kalpataru Group. The Estella tower campaign was built to generate high intent leads for a brand that already carries strong market recognition in Thane.

Performance Ads

Lead Generation

Premium Residential

Services

Meta Ads: Lead Generation

Premium Residential Apartments

Client

Kalpataru Group

View Project

Analysis: Campaign Performance

380 leads generated from a single Meta campaign at Rs 238.47 per lead, making it our highest lead volume campaign from a single project.

Performance

SEO

Total Spend: Rs 90,620
Cost Per Lead: Rs 238.47
Total Leads: 380
Campaigns Run: 1

Problem: Campaign Challenge

Kalpataru Parkcity Estella is a premium project in a competitive Thane market where multiple developers are running ads simultaneously. Standing out in a crowded feed while maintaining a low CPL for a higher ticket property is one of the hardest balancing acts in real estate marketing.

Challenge

META ADS

Premium project audiences are smaller and more expensive to reach. The campaign needed to deliver volume without sacrificing lead quality or pushing the cost per lead beyond a viable threshold for the sales team.

Solution: Our Approach

We leaned into the Kalpataru brand strength and built creatives that highlighted the project's premium positioning while keeping the lead form frictionless. Audience targeting was layered around Thane West buyer profiles, income segments, and interest based signals specific to premium residential buyers.

Approach

CAMPAIGN STRATEGY

A single optimised Meta lead generation campaign delivered 380 qualified leads at Rs 238.47 per lead, our highest single project lead volume, proving that brand strength combined with sharp targeting can scale volume without inflating cost.